Case Study

“We’ve long believed the unique business and lifestyle opportunities available in Geelong have a lot of value to offer."

- Cameron Hamilton

For over 25 years, The Hamilton Group has invested in developing and operating many of Geelong’s best commercial developments. With projects spread across Greater Geelong, they now provide commercial and industrial spaces for over 200 organisations and 2,500 employees. Their buildings and precincts are developed to celebrate the best of what working in Geelong and Regional Victoria has to offer.

“A growing number of major organisations are making the decision to move to Geelong, the local talent pool is growing rapidly attracted by a great mix of opportunities and lifestyle. Our sites are designed to appeal to the high amenity needs of organisations while offering an inspiring place for people to work,” says Cam Hamilton, Managing Director.

Geelong has a rich history of industry and innovation and the Hamilton Group have become specialists in redeveloping many of the region’s historic commercial and industrial sites for a new generation of business and industry. Their folio includes award-winning redevelopments of various sites including a former woollen mill, department store, theatre, power station and a bank. Recently one of their flagship projects; Pivot City in North Geelong won two UDIA Awards for best Urban Renewal and best Regional project in Victoria.

“It’s about enabling these much loved architectural icons to continue to tell a story of innovation and collaboration in Geelong. It’s meaningful for both the businesses who occupy the sites and the employees who work for them. These sites are well known professional communities and are a great place for new businesses to start, relocate or scale,” Cam says.

Investing in opportunity

Pivot City, North Geelong
The Pivot City project is an inspiring adaptive re-use of a sprawling 100-year old woollen mill and decommissioned automotive glass factory. The result is a multi-award winning professional precinct that is a mix of innovative industry, business incubators, professional services, community organisations and even a gin distillery; housing over 1,200 jobs.

“It’s about investing in opportunity. North Geelong has a proud economic history and we believe in its future too. Now with the Spirit of Tasmania set to dock in the nearby Corio Quay, there is another great economic renewal opportunity for the area too,” Cam says.

Revitalising Geelong CBD
In a post-COVID world, the Hamilton Group are currently focussing their efforts on the redevelopment of a few key historic sites to create new opportunities in the Geelong CBD.

“Central Geelong has some really amazing projects going on at the moment and we believe our key developments will help the area achieve a fuller potential and stimulate further opportunity. We’re very excited to be redeveloping a 150 year old department store which was once a key destination for people right across the western district,” Cam says.

Why invest in Geelong?

“We’ve long believed the unique business and lifestyle opportunities available in Geelong have a lot of value to offer. It’s not about simply copying what works in other cities, but leveraging the unique elements of Geelong’s innovative and evolving story. We look forward to helping build the future of this great city together with the new businesses and organisations we can attract to the region,” Cam says.