Greater Confidence
Greater Confidence

Greater Advantage

Greater Geelong is a highly competitive investment location on the national and global stage.

With a Gross Regional Product (GRP) of $17.6 billion, 135,472 local jobs and 21,785 businesses, we’ve embraced a diversified economy and forged new credentials in knowledge-based and creative industries, adding to an already strong economic base in health, education and $1.1 billion visitor economy.

Our location advantage, strategic assets and design-thinking are driving major investment and our economic growth is surpassing the state in terms of population, jobs and GRP.

Just one hour to Melbourne and its five million customers and with easy access to Geelong Port and Avalon Airport, investors will benefit from the region’s capacity to move people and goods via road, rail, sea and air supporting strong and competitive links to state, national and international markets and supply chains.

Watch this short video to see more about our greater investment future.

Fast Facts

$12.7 billion investment pipeline
Our innovation districts are powering over $1.7 billion in new knowledge-based economy ventures
No 1 in Australia for business growth
Australia’s UNESCO City of Design

A greater employment precinct

For over 25 years, The Hamilton Group has invested in developing and operating many of Geelong’s best commercial developments.

With projects spread across Greater Geelong, they now provide commercial and industrial spaces for over 200 organisations and 2,500 employees. Their buildings and precincts are developed to celebrate the best of what working in Geelong and regional Victoria has to offer.

Watch this short video for a snapshot of The Hamilton Group’s investment story.

Read about the Hamilton Groups' journey.
Greater Australian creativity
Greater Australian creativity

Custom Neon - a global success story

Jake and Jess Munday founded Custom Neon from their home in  Geelong West in 2018 because they couldn’t find a cool, affordable or safe LED neon sign for their baby son’s room.

Today, Custom Neon is on track to become a $15 million business. Its custom-made neon signs are designed and manufactured from the company’s headquarters in north Geelong’s industrial-inspired creative business precinct, as well as their factory in Shanghai, and sold all over the world.

The local power couple has had some big highlights along the way, which have included working with some major global brands, Paris Hilton sliding into their direct messages, and creating a sign for Elon Musk!


Read Jake and Jess’ Greater Australian investment story.
Custom Neon's Jess and Jake Munday are a home-grown international business success story

Greater Investment

We invest in making sure the settings are right for new businesses to go greater and innovate in Geelong. Visit these links for more information.


Greater Support

Geelong has a business concierge to support and nurture new business ideas and investments.

Invest Geelong


Our designation as Australia’s only UNESCO City of Design is global recognition for our creativity in investments which support more sustainable and inclusive communities.

Playing in a greater city
"Geelong is a vibrant, clever, and creative city, abounding with investment potential and opportunities for growth, and as the Geelong region has thrived and developed, so has Piano Bar Group."
Andrew Pobjoy
Founder, Piano Bar Group
Find out more about our famous Piano Bar
Piano Bar is one of Geelong's many business success stories. 



Ready to fly the flag?

There is a lot of information to help new businesses and potential investors. To find out more, visit these links.
Greater Investment


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There are not many places greater