To market the Greater Geelong region as the greater Australian destination to live, work and play, with the most diverse array of environments connected by the best community lifestyle on offer.
Watch this short video to hear more from the project leaders about what is inspiring the new brand for Geelong.
In 2017, in collaboration with over 16,000 community members, Greater Geelong launched its 30-year community-led vision, Greater Geelong: A Clever and Creative Future.
Since that time, 16 key stakeholders from across the region have provided ongoing support, guidance and advocacy to drive the community’s aspirations forward.
The Brand Geelong project is just one example of the work that the Vision Partner Group have undertaken to progress the community’s long-term vision.