Wangim Walk, Geelong’s new 440 metre wave attenuator was named after the Wadawurrung word for boomerang and is one of Australia’s longest on-water walkways.

A greater unified voice

Brand Geelong will provide regional industries, businesses and stakeholders with a new place brand to embrace the opportunities from joining together to promote Greater Geelong’s attractiveness as a destination to Live, Work, Invest, Study and Visit and help to drive our community-led vision for a clever and creative future.

The brand will raise our profile outside of the region and help our sector’s leaders and industries to speak with a consistent and positive narrative, which amplifies our strengths.

As we continue to recover from the impacts of COVID-19 and keep up the momentum of our incredible liveability and growth story, our new brand will make sure we go from strength-to-strength, especially as we continue to position Geelong as an international city.

We all love Geelong and this brand will allow us to share what we love with everyone else.

Content Hub

This Content Hub is the destination to find communications and marketing collateral to support businesses, agencies and organisations to align Geelong's place brand with their in-house marketing strategies. The Hub includes downloadable images and videos, a style guide and tool kit. Find everything you need here and if it's not please be in touch so we can help.